" | New Kindle leaves rivals farther back." - New York Times |
" | Amazon's newest Kindle is the best ebook-reading device on the market. It's better than the Apple iPad, the Barnes & Noble Nook, the various Sony readers…" - Fast Company |
" | Battery life is long enough for space shuttle missions." - Wired |
" | What's clear, however, is that if you're looking for a standalone e-reader (i.e., a portable replacement for physical books), this is the go-to, standard-setting device." - Engadget |
" | Its solid build quality, along with its improved design, integrated store, and cross-platform transportability… all add up to a winner that shoots to the head of the pack." - PC World |
" | Simply put, it's the best dedicated ebook reader you can buy… Amazon has managed to increase the contrast on the Kindle in a way that sets it above the Nook, Sony Readers, or any other dedicated ebook reader we've tested." - PC Magazine |
Kindle at a Glance
New, High-Contrast E Ink Screen with Pearl Technology
50% better contrast. The clearest text and sharpest images with latest E Ink Pearl display.
Read in Bright Sunlight
Unlike LCD screens, Kindle's screen reads like real paper, with no glare. Read as easily in bright sunlight as in your living room.
Lighter Than a Paperback
At only 8.5 ounces and 1/3 of an inch thin, Kindle is lighter than a paperback and thinner than a magazine.
Holds 3,500 Books
We doubled Kindle's storage so you can carry up to 3,500 books.
Battery Life of Up to One Month
A single charge lasts up to one month with wireless off. Keep wireless always on and go for up to three weeks without recharging.
Built-In Wi-Fi
Connect to Wi-Fi hotspots at home or on the road. Includes free Wi-Fi access at AT&T hotspots across the U.S.
Quieter Page Turn Buttons
Quieter page turning means you won't disturb your partner when you want to read all night.
Share Meaningful Passages
Share meaningful passages with friends and family with built-in Twitter and Facebook integration.
Simple to Use
Kindle is ready to use right out of the box - no setup, no software to install, no computer required.
Improved PDF Reader
Now with new dictionary lookup, notes and highlights, and support for password protected PDFs. Easily carry all of your documents on the go.
E Ink 101: Compare Kindle's Screen to Traditional LCDs
Not All E Ink is the Same - Kindle Uses "Pearl", the Latest Generation E Ink for 50% Better Contrast
When considering an ereader, you should ensure that you are getting a device with the latest generation E Ink technology, referred to as "Pearl". Our all-new Kindle uses Pearl, resulting in the best reading experience possible with 50% better contrast and the sharpest text.
PopSci.com named our Pearl display a "Best of What's New 2010" winner stating, "The newest Kindle's most impressive achievement (among others, including a reduced size and a slashed price) is its E Ink Pearl screen, which is just an absolute pleasure to behold."
How Electronic Ink Works
Electronic ink screens work using ink, just like books and newspapers, but display the ink particles electronically. People who see the display for the first time do a double take because the screen looks like real paper.
No Eye Strain - Reads Like Real Paper, Not a Computer Screen
Kindle's electronic ink display is ideal for reading because it does not create the same eyestrain as reading on traditional backlit LCD tablets or laptops.
Clearer Text and the Sharpest Display
Electronic ink uses actual ink to create crisp, print-like text similar to what you see in a physical book. Kindle's proprietary, hand-built fonts take advantage of the special characteristics of the ink to make letters clear and sharp.
No Glare, Even in Bright Sunlight
Kindle's screen reflects light like ordinary paper, eliminating the glare created by backlit LCD displays on tablets or smart phones. Kindle can be read as easily in bright sunlight as in your living room.
Longer Battery Life
Electronic ink screens require no power to maintain a page of text, allowing you to read for up to a month on a single charge versus hours on a tablet or smart phone. This low power consumption also means that Kindle, unlike a laptop, never gets warm so you can comfortably read as long as you like.
Read Before Bed Without Affecting Sleep
According to a recent article in the Los Angeles Times,
Why is E Ink Easier on the Eyes than LCD?
Here are some of the technical reasons:
Ambient brightness: Every time your eye switches from a bright screen (like LCD) to the dimmer ambient room, your eyes adjust which may result in fatigue. With E Ink, the page is the same brightness as everything else in the room so there's no adjustment needed.
No parallax: Parallax is the apparent displacement of an observed object due to a change in the position of the observer. Text on an E Ink screen does not appear to shift at different viewing angles.
Less glare: All E Ink surfaces are treated to be matte like a printed page. Most LCDs are not, which creates glare and decreases legibility.
Uniform contrast ratio: The contrast ratio of an LCD varies detectably with viewing angle. E Ink's contrast is uniform, so you can read comfortably at any angle.
No aperture ratio loss: LCDs have tiny black gaps between each pixel, but E Ink screens have 100% aperture ratio. The blacks and whites on an E Ink screen are uniform, improving image quality.

Fonts on Kindle's ink-based display look smoother and more natural than on an LCD display.
Kindle is readable in bright sunlight - with no glare.
Backlit LCDs are difficult to read in sunlight.

Kindle lets you read for up to one month on a single charge versus hours on a tablet or smart phone.
What Customers Say About Kindle's Electronic Ink Display
"My first impression of Kindle's screen was: 'That's a screen?! It doesn't look like a screen.'... It looks like a book page, only perfect. No grain or pulp."—Jeremy
"I love how the screen really looks like a page, because I do work at a computer all day, and the last thing I want to look at is another screen."—Amy P
"I found the contrast to be soothing and I was able to read in direct sunlight with no gla
Books in 60 Seconds
With fast, free wireless delivery, you can start reading books in less than 60 seconds. No computer required.
Massive Selection
Over 850,000 books, including 107 of 111 New York Times Best Sellers, plus audiobooks, periodicals and blogs. For non-U.S. customers, content availability varies. Check your country.
Free, Out-of-Copyright Books
Over 1.8 million free, out-of-copyright, pre-1923 books are available such as Pride and Prejudice. Learn more
Low Book Prices
Over 610,000 books are $9.99 or less.
Free Book Samples
Download and read first chapters for free before you decide to buy
NEW - Kindle Book Lending
Lend eligible Kindle books to other Kindle or Kindle app users for 14 days. Learn more.
NEW - Real Page Numbers
We've added real page numbers that correspond to print editions so you can easily reference and cite passages.
Read Everywhere with Whispersync
Your Kindle books can be read on your Kindle, iPhone, iPad, PC, Mac, Android device, and BlackBerry. Our Whispersync technology syncs your place across devices, so you can pick up where you left off.
Worry-Free Archive
Books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon. Re-download books wirelessly for free, anytime.
Read-to-Me
With Text-to-Speech, Kindle can read English-language content out loud to you.

With fast, free wireless delivery, you can start reading books in less than 60 seconds. No computer required.
Massive Selection
Over 850,000 books, including 107 of 111 New York Times Best Sellers, plus audiobooks, periodicals and blogs. For non-U.S. customers, content availability varies. Check your country.
Free, Out-of-Copyright Books
Over 1.8 million free, out-of-copyright, pre-1923 books are available such as Pride and Prejudice. Learn more
Low Book Prices
Over 610,000 books are $9.99 or less.
Free Book Samples
Download and read first chapters for free before you decide to buy
NEW - Kindle Book Lending
Lend eligible Kindle books to other Kindle or Kindle app users for 14 days. Learn more.
NEW - Real Page Numbers
We've added real page numbers that correspond to print editions so you can easily reference and cite passages.
Read Everywhere with Whispersync
Your Kindle books can be read on your Kindle, iPhone, iPad, PC, Mac, Android device, and BlackBerry. Our Whispersync technology syncs your place across devices, so you can pick up where you left off.
Worry-Free Archive
Books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon. Re-download books wirelessly for free, anytime.
Read-to-Me
With Text-to-Speech, Kindle can read English-language content out loud to you.
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